The value that design thinking has brought to organizations is innovation that has disrupted their markets, enhanced brands in terms of recognition, sales and performance, and business adaptation. Design thinking is a means to derisk innovation. Design thinking seeks to understand the problem from the stakeholders’ point of view and thus improve the likelihood of a solution being relevant and accepted. Educated guesses are brought forward cheaply and quickly for evaluation. Stakeholders are able to inform design teams with actionable guidance by providing their perspective on tangible prototypes the team puts forward.